Title and identity design for Channel 4 / Hulu television series.

The Bisexual is a comedy drama series directed and co-written by Desiree Akhavan.

The show follows Leila (Akhavan), recently split from her long-term girlfriend Sadie (Maxine Peake), and takes a painfully humorous look at the difference in dating men and women from the perspective of a person who finds herself doing both. It’s an unexpected look at bisexuality and what it means to compromise - or not - when desire is involved.

The identity moves away from stereotypical ‘bi’ symbology and colour signifiers, and instead uses a flexible system of typographical lockups. Splitting the letters so that the title becomes disjointed and a little nonsensical, the word is obscured and somewhat abstracted - questioning the nature of ‘labels’ and unconscious bias. This was paired with emotive and tactile imagery evoking the highly personal, intimate nature of romantic relationships.